Stacy Karacostas Practical Marketing Expert Business Lifestyle Architect

Fellow Entrepreneur,

Do you write your own Website content, promo emails, fliers, sales letters or other marketing pieces?

How does it go? Do you dread it, or is it fun and easy? More importantly, does your writing end up making sales or at least sending you hot prospects?

If you’re like most entrepreneurs, you’ve probably found yourself sitting in the front of a blank computer wondering where to start for far too long. Then struggling, agonizing and finally writing something you’re reasonably happy with, but that generates little or no response.

Worse yet, have you ever hired a copywriter to create your Website content or marketing materials, and felt they missed the mark completely? Or that you just wasted a bunch of money for nothing when what they wrote doesn’t bring in new clients or sales either?

Sadly, I’ve seen all these scenarios happen time and again. I say sadly, because all too often this is what stops truly gifted, talented entrepreneurs from growing successful business.

The bottom line is, if you want to make sales and get new clients you have to be able to effectively communicate the value of your products or services in writing.

Think about it…

When you can’t be there to sell your product or service in person, you have to rely on written words to do the job instead.

Whether we’re talking Websites, postcards, promo fliers, ads, or sales letters, your marketing tools wouldn’t do diddly-squat to grow your business if they didn’t have any words on them.

They also won’t do diddly-squat to grow your business if they’re filled with wrong words. You just end up pouring time, money and energy down the drain, and wondering why nobody is hiring—or buying from—you.

What most entrepreneurs don’t realize is that writing sales-making copy is completely different from any other kind of writing out there. And it’s the polar opposite of how most of us learned to write in school.

You see, copywriting isn’t just about providing information…Or talking about your experience, background, products, services, process, etc. It’s the art, science and psychology of making sales on paper.

And it’s how you get the attention of your ideal clients, explain the benefits of what you offer, and convince them to buy from you

Unfortunately, in most small businesses copywriting is routinely shoved aside and ignored until the last minute.

If I had a dollar for every time I’ve seen someone spend hundreds, or even thousands on graphic design and printing—then scramble to scribble out the copy themselves in the 11th hour—I’d be rich by now.

The saddest part is, these same entrepreneurs always end up wondering why their ad, brochure, Website, sales letter, or whatever, isn’t getting any response. These days they also often end up being the entrepreneurs that quit trying to grow a business because they can’t afford to keep throwing money down the drain.

Luckily, there is a simple solution to these problems…

If you can write clearly, you can turbo-charge the sales-making ability of all your marketing quickly and easily by using the formulas, tricks, worksheets and checklists you get in my Copywriting Catapult program. Unlike most programs, this is not designed for aspiring copywriters willing to spend years learning how to write effectively.

This program is designed specifically to help overworked, underpaid entrepreneurs discover how to grow their business by writing copy that sells—without spending years or thousands of dollars in the process!

Because let’s face it, you don’t have time to waste. You need to get new clients and make more sales NOW. Not in six-month, a year, or six years from now.

So this entire program is put together with your overwhelmed business life in mind. I take you by the hand and personally walk you through each and every step, so at the end you have a piece of sales-making copy in hand you can use right away. And you know how to write more any time you need it!

• Grab your ideal client by the eyeballs while weeding out the ones who aren’t right for you
  
• Speak directly to their wants and needs in a language they can understand
  
• Make your business, products and services stand out from the competition
  
• Create a connection that makes them want to know more, and feel good about choosing you
  
• Answer all their questions and deal with their objections right there so you don’t waste time talking to tire kickers
  
• Make sure they understand the benefits and wonders of buying from or hiring you so they stop shopping based on price and start buying based on value
  
• Give prospects all the information they need to confidently take the next step
  
• Actually make sales, sign up subscribers, or convince people to hire you!

Let me give you an example…

A few years ago, I took a simple, one-page sales letter my client had written and turned it into three, carefully crafted sales letters designed to be mailed in sequence. The result? My client got so much new business he had to quit sending the letters out!

Clearly, it was worth every penny they paid me. Especially since they can now use these letters over and over to build their business.

And that’s how powerfully effective your copywriting can be too...If you know how to do it right!

“Stacy, you did an amazing job of creating a voice that captures and communicates our brand and image in a way that is authentic. The new catalog has been very effective in strengthening our brand and raising awareness of our company and products. Our reps in Europe don't even have product samples yet, and already they are getting calls from stores who received our catalog and want to make an appointment to see the line. I'm ready to schedule a meeting with you to talk about how we can continue to improve our marketing." Tashi Sherpa – Founder, Sherpa Adventure Gear “Thanks so much for the terrific sales letter for our XoftSpy software. As you know, we’ve had a number of writers create letters for us which we have been split-testing on our Website. I just thought you’d like to know that yours is pulling the best! We’re ready for you to start on another project as soon as you have the time.” Don Wharton – Paretologic

But you can’t just throw up any old words and expect all this to happen. And it definitely isn’t going to happen if your copy is all about you, your business, your experience, your process, or your products and services. You have to learn how to do it right.

The price of learning to write effective, sales-making marketing materials is a drop in the bucket compared to the cost of marketing that doesn't get results!

Let’s say you spend 5 hours of your time writing a sales letter that you mail out to 500 people. But you don’t get any response. By the time you’ve taken care of printing, addressing and stamping (whether you do it yourself or not) you’re looking at a total time and materials cost of around $1000—for nothing.

On the other hand, let’s say you spend $5000 on the same promotion because you hire a copywriter. This time, if you hired a good writer, you make 5 sales at $1000 each (That’s a 10% close rate, which is pretty darn good!). Now you’ve made $5000—and at least broken even. Then you can hope to make more on repeat sales.

The problem is, obviously, that hiring a really good copywriter costs a ton. It’s rare to find a direct response copywriter worth their salt who will even pick up a pen for less than $1000. That’s way more than most entrepreneurs can afford—especially these days.

But you don’t want to choose a copywriter based on price instead of their track record of getting results, or you’ll just end up wasting even more money. And unless you know a thing or two about sales-making copy, your chances of hiring an effective copywriter are slim.

I’ve fixed the work of more “professional copywriters” than I care to count.

Because all copywriters are not created equal. First off, there are many types of copywriters including technical writers, content writers, ghostwriters and more who aren’t trained to know a thing about writing sales-making marketing materials or Website content.

Plus, anyone with a computer can hang out their shingle as a marketing copywriter. And as you’ve learned, there’s a whole lot more to making sales on paper than just writing nice sounding prose.

So it makes WAY more sense to learn how to do it yourself!

That’s exactly what you’re going to do in my 6-week
Copywriting Catapult program!

Over the past 15 years I’ve generated multiple six-figures in
sales with my copywriting. And you can do the same by following
my simple process and using my proven templates, tips,
checklists and worksheets.

“I really like your work. I have such a difficult time finding my writing voice, and you have helped tremendously. You are great, and I will use you again and recommend you to others.” Shannon Eberhart, MA - Certified Leadership Performance Coach & Personal Change Coach “Stacy helped me understand how to cut through my own mental and verbal excesses and present information in way that my prospective clients would also see as clear and simple. With her guidance ringing in my ears I have managed to publish several articles, and feel that I can now write in a way that others will hear.” Rebecca Ross – The Composed Domain “Thank you, as always I am impressed with your depth of knowledge and clarity of communication. I always like listening to the hot seats and working out real life issues, and I now have a lot of tools for other pieces I will work on in the future.” Elisha Rain – E. Rain Photography “Learning more about the USP (Unique Selling Proposition) – what this is and why it is important, as well as the double readership path was very useful. I especially enjoyed having you teaching in a small group as well as all the brainstorming.” Amy Lang – Birds & Bees & Kids “Thank You! I was immediately impressed with the professional backgrounds of the other participants. The fact that professional copywriters attended told me this would be a power session. I got so much out of this workshop that I’ll be able to apply to all the marketing I do. The manual alone was worth the cost of the workshop!” Pam Jackson – Allied Van Lines/The Growth Coach “I found learning how to change features into benefits and simplifying calls to action very useful, as well as all the hands-on work. I really enjoyed hearing solutions for other people’s marketing pieces. This has saved me tons of time and money testing terrible marketing pieces.” Michael Patterson

Reading books on copywriting, or watching videos on the subject, are perfect places to start. But most people learn best by doing. Unfortunately, all too often copywriting programs are geared towards aspiring copywriters—not overworked entrepreneurs who don’t have years to spend learning to do it right.

In this hands-on program, I’m going to take you step-by-step through my simple and practical process for writing sales-making marketing materials. Plus you’re going to write or re-write one of your own marketing pieces as we go along.

I promise you this is going to be one of the best investments you’ve ever made in the success of your business. Because once you understand the basics of writing money-making copy, you can use the same steps, tricks and templates over and over without spending another dime.

And if you do decide to hire a professional writer down the road, you’ll know what to look for. So you won’t end up wasting money hiring someone who can turn a nice phrase, but who couldn’t make a sale if their life depended on it.

Plus, it’s all backed by my…

Simply register for the program and attend the first three calls.
If, at that point, you don’t think this is right for you just let me
know and I’ll refund your money in full. No questions asked.

So what are you waiting for???

Get ready to discover the secrets to writing marketing, advertising
and sales materials that actually get you new clients and
make sales—while writing your own on the spot!

This program starts Wednesday, November 10th at 1:00pm PDT. Calls will be 1:30-1:45 in length depending on the number of questions because I want to make sure you get what you need.

The rest of the eight calls will happen on the following dates, all starting at 1:00 Pacific: November 17th, 23rd & 30th and December 8th, 14th, 16th & 21st.

In order to give everyone plenty of personal attention, this program is limited to
just 25 participants. So don’t delay…

Reserve your seat right away!

Only $797
OR
Make 3 monthly payments of just $270 each

I’m really excited to teach you how to write copy that sells, because I know how much this one skill can do to bring you new clients and grow your business.

Here’s to your success!

Stacy

P.S. In order to make sure everyone gets plenty of personal attention and copy reviews from me, this program is strictly limited to just 25 participants. So register right away to guarantee your seat!

P.P.S. If you’re not comfortable signing up online, feel free to give me a call at 206-200-7594 and I can get you registered over the phone.